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26,..2013…Benefits….of….the….BCG….matrix…..Figure:..BCG..Matrix…If…you…are…working…with…a…product…portfolio…you…have…a…range…of…tools…at…your…disposal…to…determine…how…each…one…or…a…group…of…the…products…are…doing….The…payoff…is…cash…that…cannot…be…reinvested…in…that…product….These….are….business….units….or….products….that….have….a….high….market….share,….but….low….growth….prospects…..As….you….probably….know,….there….are….multiple….factors….that….determine….a….firms….competitive….strength….and….while….market….share….is….one….of….those….factors….there….are….many….others….that….also….need….to….be….considered……..such….as,….brand….equity,….retailer….relationships,….logistics,….financial….support,….product….line,….customer….loyalty,….and….so….on…..Templates….and….examples….Additional….templates….and….guidelines….can….be….found….here:….Strategic….Management….Insight….Smart….Insights….SlideShare….Additional….reporting….by….Chad….Brooks,….Business….News….Daily….senior….writer…..Within…the…diagram,…”stars”…go…in…the…upper-left…quadrant,…and…”question…marks”…are…put…in…the…upper-right…square….But…BCG…Matrix…is…not…free…from…limitations,…such…as-….The..value..of..a..product..is..completely..dependent..upon..obtaining..a..leading..share..of..its..market..before..the..growth..slows.”..Once..a..company..plots..out..its..matrix,..it..can..begin..to..further..analyze..its..products’potential…Star….products….all….have….rapid….growth….and….dominant….market….share…..However,…there…are…numerous…limitations…and…concerns…with…using…the…BCG…matrix,…as…will…be…discussed…below….3,…2015….Also…please…refer…to…the…article…on…the…overview…of…the…BCG…matrix….At….times,….dogs….may….help….other….businesses….in….gaining….competitive….advantage…..BCG..has..acknowledged..that..the..business..world..is..changing,..and..in..2014,..the..company..issued..a..revision..to..the..matrix..that..focuses..on..different..drivers..of..competitive..advantage,..such..as..how..quickly..a..company..can..adapt..to..changing..circumstances…Monopolies…and…first-to-market…products…are…frequently…termed…stars….Related..topics…This…generally…results…in…the…same…amount…of…money…coming…in…that…is…going…out….On….the….bottom,….cash….cows….have….a….low….growth….rate….but….a….high….market….share,….and….dogs….have….a….low….market….share….and….a….low….growth….rate….. d351235422
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